GoDaddy Inc., a number one area registration and internet hosting firm, has partnered with Ethereum Title Service (ENS) to facilitate connecting conventional domains with blockchain-based .eth names.
The collaboration was introduced in a press launch on February 5. The objective is to allow the seamless connection of the Area Title System (DNS) with blockchain expertise, giving greater than 20 million GoDaddy customers entry to the advantages of the ENS infrastructure with out extra prices or requiring technical experience .
Paul Nicks, GoDaddy’s president of domains, stated the partnership is a merger of area and blockchain applied sciences that permits area customers to discover the advantages of the latter at no extra value. He added:
“We do not simply hyperlink domains to blockchain addresses; we construct a bridge between two generations of web expertise. This collaboration ensures that our customers can take pleasure in the very best of each worlds with minimal friction.”
The partnership represents an effort to combine Web2 and Web3 ecosystems, benefiting customers on each platforms, the press launch stated.
Bridging Web2 and Web3
ENS, the main naming protocol within the cryptocurrency area, permits customers to switch advanced Ethereum addresses with human-readable names, much like the way in which DNS interprets numeric IP addresses into memorable domains.
The collaboration goals to mix the reliability of DNS with the innovation of blockchain expertise, simplifying consumer interactions with net domains. It additionally addresses limitations reminiscent of excessive gasoline charges and technical challenges that beforehand deterred the linking of domains to the Ethereum blockchain.
ENS has launched new good contracts to allow a cost-free DNS-to-ENS becoming a member of course of, enhancing consumer management over decentralized identities and simplifying on-line asset administration. The partnership additionally alerts rising curiosity in merging blockchain with conventional applied sciences, aiming for broader adoption and performance of blockchain in mainstream purposes.
ENS founder Nick Johnson stated the partnership has the potential to leverage the strengths of each present and blockchain applied sciences. Johnson added:
“By eradicating the technical limitations and price issues, we open a world of potentialities for area house owners to discover the advantages of blockchain expertise. This entails extra than simply linking domains; it is about paving the way in which for a decentralized, user-centric web”
Authorized dispute
The deal comes amid an ongoing authorized dispute between GoDaddy and ENS, centered across the “eth.hyperlink” area.
True Names Ltd., the nonprofit behind ENS, has filed a lawsuit towards GoDaddy together with Virgil Griffith. The lawsuit alleges that GoDaddy breached an settlement to “respect, acknowledge and shield” the eth.hyperlink area title. True Names is searching for damages of not less than $75,000, in keeping with the criticism.
In line with the lawsuit filed within the U.S. District Court docket for the District of Arizona, the eth.hyperlink registration was set to run out on July 26, 2023. Nonetheless, there was a dispute over the area’s expiration and subsequent sale.
GoDaddy had indicated that the area title could be accessible on the market once more on September 5, 2022, however earlier than this date it was bought to a 3rd occasion – crypto startup Manifold Finance.
ENS regained management of the eth.hyperlink area after successful an injunction towards GoDaddy, demonstrating the continued authorized and operational challenges between the 2 corporations. Nonetheless, the dispute remains to be pending in courtroom.
